Paid Media Manager
ABOUT US
We’re like-minded, curious, excitable people here at Chiliz who work well in teams, spread across the globe. Chiliz is a global blockchain company, which powers Socios.com - the creators of Fan Tokens, and the popular fan rewards platform.
Socios has partnered with some of the world’s best teams, including Paris Saint-Germain, Juventus, FC Barcelona, Atlético de Madrid, UFC, Galatasaray, Manchester City FC, and many more.
The curious nature of a Chilizen is what drives this company forward, and since we’re looking to grow even more, apply for your dream role today.
OUR BRANDS & CHANNELS
We are building the web3 infrastructure for sports & entertainment!
Founded in 2018, Chiliz is a blockchain provider focused on the sports and entertainment industry. We build scalable, secure blockchain-enabled solutions that supercharge fan experiences using digital assets.
$CHZ is the native digital token for the Chiliz sports & entertainment ecosystem currently powering Socios.com and the Chiliz Chain blockchain.
Socios.com is a fan engagement and rewards app that allows fans to engage with their favourite teams and clubs through digital assets known as Fan Tokens.
THE ROLE
Chiliz is seeking a Paid Media Manager with a proven track record in paid advertising, and strong knowledge of the Web3 and crypto industry. This role requires a strategic thinker with deep experience in paid media, including paid social, display, programmatic, and analytics, ideally with exposure to crypto trading audiences or blockchain communities.
You will be responsible for managing and optimizing the relationship with an external agency, ensuring that all paid media initiatives align with business objectives and deliver measurable impact. While execution is agency-led, this role will require strong analytical oversight, strategic input, and leadership to guide paid media strategies and ensure effective audience targeting across key platforms.
Duties & Responsibilities:
- Manage and oversee the relationship with our external paid media agency, ensuring alignment with our business objectives across multiple business units.
- Own and manage paid media budgets, ensuring efficient allocation, cost control, and maximum return on investment.
- Guide and direct the agency’s execution of paid media campaigns tailored to performance goals, leveraging platforms such as Google Ads, LinkedIn, Twitter (X), Reddit, Meta, and relevant Web3-specific channels.
- Ensure precise audience targeting strategies that effectively engage crypto-aware users, traders, and blockchain-interested communities.
- Monitor and evaluate media buying strategies, including programmatic and direct placements, to ensure optimal reach, engagement, and efficiency.
- Track and analyze key performance metrics such as traffic, engagement, user acquisition, and LTV using Google Analytics (GA4), Looker, and other tracking tools.
- Collaborate with the wider marketing team to ensure paid media efforts are fully integrated with broader business and brand positioning strategies.
- Review and assess A/B testing initiatives on ad creatives, audience segments, and landing pages, ensuring the agency is continuously refining and improving campaign performance.
- Develop and deliver clear, data-driven reports and dashboards, providing key insights and actionable recommendations to senior leadership and key stakeholders.
- Stay informed on Web3 trends, crypto marketing innovations, and blockchain community behaviors, helping Chiliz stay competitive and relevant in emerging spaces.
Requirements:
- Proven experience in paid media, digital advertising, or performance marketing.
- Strong knowledge or demonstrated understanding of the crypto and Web3 space, including trading platforms, user behavior, and community dynamics.
- Expertise in Google Ads, Meta Ads, LinkedIn, Twitter (X), Reddit Ads, and ideally some familiarity with Web3-specific platforms.
- Strong analytical skills and experience using GA4, Looker, and related tools to track and optimize campaign performance.
- Ability to develop and execute paid media strategies aligned with business and marketing goals across different business units.
- Experience with audience segmentation, campaign optimization, and data-driven decision-making.
- Ability to work cross-functionally with content, product, and data teams.
- Proactive mindset, comfortable with testing and iterating to drive performance.
Nice to have:
- Hands-on experience with crypto, NFTs, DeFi, or blockchain-related media campaigns.
- Familiarity with crypto-specific analytics and attribution tools.
What We Offer:
We offer you the chance to grow, to learn, to flex your creative muscles and to work on a project that is providing excitement to thousands of users.
Our interview phase is a 3-step process where you’ll be able to ask us anything and get to know your team too. From HR right through to your team lead, we need this process to work both ways: It's not just about you fitting in, but about us being the right fit for you too.
Are you ready to work with the world’s best teams? Are you happy to try, fail and bounce back? Are you excited to keep pushing the boundaries of technology?
We’ve got offices across the world, over 30 nationalities in our ranks and the most important superpower of all - flexibility. Our competitive salaries, wellness allowance, healthcare and pension plan are just the tip of the iceberg. You’ll gain friends, experience and a good challenge, we’ll gain you.
Are you ready?
- Department
- Marketing
- Locations
- European Union
- Remote status
- Fully Remote
About Chiliz
Built for sports, inspired by fans. Home to blockchain's biggest elite sports network, and the largest official team licensed digital asset class in sport - Fan Tokens™. Build alongside greats and join us as we lead sport into Web3.
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